Case study - Waco Electronics Example | Topics and Well Written Essays - 750 words

- Waco Electronics - Case Study Example Waco Electronics has both current and prospective customers. The business updated the company’s website in December 2012 and included all services and products for both current and prospective to view. Customers can place orders or request for repairs on the company’s website. According to Khan and Quadri (2014), customers are the main reason for the existence of the business without which it cannot exist. Wako has 1,105 customers; the company has maintained a service database used to determine when a customer needs a particular service. Vendors are firms and individuals that provide goods and services to Wako Enterprises for resale. Vendors could be manufacturers of inventoriable items which they sell to Wako Enterprises for resale. The client company makes purchase contracts with the vendors in order to supply the required goods and services (Deng & Chi, 2012). Waco service agents (WSA) agents are responsible for reviewing all reviewing all web placed requests and then calling the customer for further clarifications. The agents are also responsible for organising for transport of goods to the customers’ premises (Fjermestad & Romano, 2006). The WSA collaborates with Outback Tracking to execute the company’s customer delivery endeavours. Currently, Waco Enterprises has six sales agents, who handle all sales items and distribution of security equipment, retailing of surveillance and shrink management solutions. The decision arising from this question may involve the company launching extensive advertising campaigns and streamlining repair service processes in order to attract additional customers and maintain current customers. The company may also opt to prioritize more profitable items because they generate more money. The potential outcome of the decision arising from this question is beginning to order goods and services after customers demand for them. Suppliers are contacted at the exact time goods