Benefits for consumers in an oligopoly market

Benefits for consumers in an oligopoly market This essay wills analysis the both advantages and disadvantages for consumers in this oligopoly market structure. Non-price competition and rigidity price are two main advantages for consumer, however, collusion make the loss of interests of consumer. An oligopolistic market can be defined as one market structure which has a few firms connected with each other to control the price and supply of market (Anderton, 2008). Compare with the characteristic of oligopoly, the UK supermarket industry are oligopolistic market. The most important factor is that the supermarket in UK have been dominated by four firms, which are Morrisons, Asda, Sainsburys and Tesco (SKYNEWS, 2009), they controlled approximately 75% grocery sales in UK ( natural choices, 2008). Therefore, the price of market is also controlled by them. In addition, these four firms brought more land in order to raise the barriers to entry (Daily Mail, 2007). Furthermore, firms would like to use the marketing mix to sell their pro duct at right place, using a reasonable price and useful promotion. For instance, these four supermarkets will spend more money on advertising every year (telegraph, 2009). Finally, collusion is a common situation in oligopolistic markets, such as, price collusion in supermarkets in UK (Mail online, 2008). Non-price competition is a marketing strategy of supplier to earning more profit. As market will make a decision depend on marketing mix, which include product, place, price, and promotion, consumer will get profit from this strategy (Anderton, 2008). Product is the main factor should be considered, it is homogenous in general. Businesses should determine the people who use their product firstly (Hall, 2009). For instance, if they sell toys, they will use bright colors or cartoon characters to attract childrens attention. In addition, owing to the improving technology, product innovation will increase in order to meet peoples needs. Therefore, market research will avoid businesses make mistake. At the same time, they also can know what kind of product consumers will buys. Another benefit for consumer is the pricing strategy, price has been made depending on the quality of product (Marketing teacher, 2008). Therefore, consumer do not have to worry about the value of product over the quality, they will buy product in a fair market. According to news from mail online, Aldi and Lidl beat the big four due to the cheaper price. As a consequence, these two stores win the consumers trust, 61 per sent much higher than Tesco and Asda which just less than 50 per sent (Mail Online, 2010). From this research, it is easy to see that price is a extremely import factor to businesses and consumers. In spite of these two factors, place is also the important item. As we can see from the table on the below, with the increasing number of stores have opened, peoples life has become more convenient (Solar navigator, 2005). If consumers are used to buy a brand, they will not change their mind arbitrarily. Therefore, consumer will go to the same store at different place. It will make them assured. Furthermore, online shopping is also become a hot topic for people, they can shop at home, it not only left their time, but also saving traffic expenses. Moreover, 24 hours store also provide convenience for consumers. Format Number Area (ft ²) Area (m ²) Percentage of space Tesco Extra 100 6.6 million 613,000 27.2% Tesco 446 13.9 million 1,290,000 57.4% Tesco Metro 160 1.9 million 180,000 7.8% Tesco Express 546 1.1 million 102,000 4.5% One Stop 527 0.7 million 65,000 3.1% Total 1,779 24.2 million 2,250,000 100% Finally, promotion is the way businesses show their product to consumer. During this process, businesses will combine the features of product to choose a suitable promotional method. Businesses can use advertising slogan or show their products feature in order to draw peoples attention. Consequently, consumer can choose a brand of product which they prefer. Meanwhile, consumer will know more information about the product. Moreover, consumer also can earn profit due to the rigidity price. Based on the kinked demand cure on the below, assume A is the market price, if one firm rise their price, other firms will not follow (S-cool, 2000). Therefore, consumers would like to buy cheaper one of same product. Above the point A is the price elastic, which means businesses will loss profit if they improve their price. On the other hand, if one firm decreases the price, others will relatively drop down at the same time. However, cutting price when demand is inelastic, which also make the revenue falling. As a result, businesses will not change their price random; they will try to keep a stable price in the market. Consequently, consumers have become the most beneficiary. Nevertheless, collusion cause consumer lost much profit. It defined as a few number of rival firms make decision together for earning more profit. For instance, four supermarkets can control the supply of product; meanwhile, they will increase their price to get more abnormal profit. In addition, experienced businessman will have tacit, tacit collusion will occur that time. Formal collusion also destroys consumers benefit, because businesses always put their profit on the first place. As a consequence, consumer should face an unfair situation, because they have no ability to change the price (Anderton, 2009). In conclusion, although collusion creates significant disadvantages for consumer ¼Ã…’they can be benefited more from the marketing mix and rigidity price,. In specific, instead of price competition solely, consumers needs be satisfied by marketing mix. Business will use suitable promotion and price in different place, which depending on the type of their product. Furthermore, stable price let consumer use reasonable price to buy product they wanted. On the other hand, collusion has created disadvantages for consumers by control supply and price. However, government has already prepared to stop this phenomenon (Mail Online, 2009), which is a good news for consumers. Overall, these four supermarkets played a significant role in peoples normal life in UK; increasing number of requirement can be fulfilled. However, these four supermarkets take too much market share, it make high barrier for new firms. Government should consider reduce the barriers to entry, therefore, consumers will have more choice for buying product.

Benefit to Home Country Essay

A relatively small number of disease and conditions account for a large share of health burden, and most of them can be prevented and treated with low cost interventions. However Maldives have a shortage of physicians, nursed and allied health workers, and much of the population lives a significant distance from a tertiary health care facility. So, access to medical care is a constant challenge for a substantial portion of the population. Very few health care providers are trained specifically in community health and safety, despite the presence of several strong medical programs within the country. Male’ Health Service Corporation Ltd (MHSC/MALDIVES) is the first health corporation formed in April 2010. MHSC was formed to provide health care needs within the country. (Approximately sixty percent of the population) However maternity care is one of the main leading forefronts (www.mhsc.com.mv). Lack of skilled health care professionals and the related difficulties in distributi on of the necessary health care resources has resulted in the majority of births occurring in the tertiary hospital (IGMH). Moreover caesarean delivery rates are higher in the island hospitals due to the lack of skilled based midwives. (www.health.gov.mv) Furthermore, the vast majority of the population having little or no knowledge regarding health care issues can be attributed to the poor health care system in the country. Despite the difficulties in the field, with the gained knowledge and experience, I would like to strengthen the maternity care within the country. Every woman should have the choice for a planned pregnancy, safe birth and healthy newborns. To deliver a maternity service that enables women to have a positive birth experience and gives midwives the satisfaction of providing quality care, it is important to consider the organizational structures and environment in which it is delivered. The aim of WHO strategy based in Maldives in the year 2005 was safe pregnancy, evaluation of health care workers and development of guidelines for reduction of maternal mortality (www.who.org.mv). Hence, this must be done in conjunction with the appropriate use of healthcare professionals’ skills. Some of the key factors include: improving the environment the care is given, strengthening multidisciplinary partnership. Policy development and strategy making are some other factors to be looked upon. Yet the importance of healthcare management in an organization is realized when the organization is fully staffed and is financially sound to inve st in advanced equipments. A basic concept in health care management is to provide affordable health care services to an average person. For example to pay for health visits, drugs, caring of the elderly etc. My aim is to strengthen the midwives in the country. To enroll skilled based professionals in giving care to the pregnant women in a financially feasible budget, while educating the community respectively. To conclude I believe the organization will benefit as I believe myself worthy candidate for the health care management program.

Childrens Stories About Being Yourself

The ancient Greek storyteller Aesop is credited with crafting scores of tales with valuable moral lessons. Many of them still resonate today, including the following tales about being yourself. Pretense Is Only Skin Deep Aesops fables tell us that nature will shine through no matter what package you put it in. Theres no point in pretending to be something youre not because the truth will eventually come out, either by accident or by force. The Cat and Venus. A cat falls in love with a man and begs  Venus to change her into a woman. Venus complies, and the man and cat-woman are married. But when Venus tests her by dropping a mouse into the room, the cat-woman leaps up to chase it. The cat can change her appearance, but not her nature.The Ass in the Lions Skin. A donkey puts on a lions skin and runs around the jungle scaring the other animals. But when he opens his mouth, his bray gives him away.The Vain Jackdaw. Dressing in the discarded feathers of other birds, a jackdaw almost convinces Jupiter to appoint him king of the birds. But the other birds strip him of his disguise and reveal his true nature.The Cat and the Birds. A cat, hearing that the birds are ill, dresses as a doctor and offers his help. The birds, seeing through his disguise, reply that theyre fine and will continue to be so if he will only leave. After all, the birds have a lot more at stake than the cat does. The Dangers of Pretense Aesops fables also warn us that trying to be something youre not can alienate others. The protagonists in these tales end up worse off than if they had just accepted themselves. The Jackdaw and the Doves. A jackdaw paints his feathers white because he likes the looks of the doves food. But they catch on to him and chase him away. When he goes back to eat with the other jackdaws, they don’t recognize his white feathers, so they, too, chase him away. Guess who ends up hungry.The Jay and the Peacock.  This story is similar to The Jackdaw and the Doves, but instead of desiring food, the jay just wants to strut like a proud peacock. The other jays watch the whole thing, disgusted, and refuse to welcome him back.The Eagle and the Jackdaw. A jackdaw, envious of the eagle, tries to behave like one. But without the eagles skills, he gets himself into a sticky situation and ends up as a pet for children, his wings clipped.The Raven and the Swan. A raven who wants to be as beautiful as a swan becomes so obsessed with cleansing his feathers that he moves away from his food source and starves to death. Oh, and his feathers stay black.The Ass and the Grasshopper.   This story is similar to The Raven and the Swan. A donkey, hearing some grasshoppers chirping, jumps to the conclusion that their voices must be a result of their diet. He resolves to eat nothing but dew, and consequently starves. Be Yourself Aesop also has a host of fables designed to demonstrate that we should all be resigned to our station in life and not aspire to anything greater. Foxes should be subservient to lions. Camels shouldnt try to be cute like monkeys. Monkeys shouldnt try to learn to fish. A donkey should put up with a terrible master because he could always have an even worse one.  These arent great lessons for modern children. But Aesops stories about avoiding pretense (and not starving yourself for beauty) still seem relevant today.

Maria Garcia International - Company Profile - 1130 Words

Maria Garcia International: ABOUT THE FOUNDER: Maria Garcia is an established name in the field of beauty products. Maria s childhood dream of producing her own range of top quality skincare and fragrance of the soul arrived during 1997. As with her illustrious predecessor, Coco Chanel, Maria Garcia came from humble beginnings. She was born on Madiera and then together with her family came to South Africa as a child. As an adult, Maria honed her skills working for other cosmetic firms. In 1993, the entrepreneurial spirit came forth and she launched a vibrant cosmetic company. She spent three years building that company into a highly successful enterprise that was later acquired by a major American cosmetic group. In†¦show more content†¦Garcia. To further ensure the goal of integrity and quality, the team continuously works closely with top industry experts. Maria Garcia s philosophy is that no matter if you’re a woman, man or child, if you’ll dedicate five (5) minutes in the morning and another five (5) minutes in the evening with our products, you’ll see your skin transform and transition toward a more youthful appearance, a smoother texture and a suppleness you thought you had lost. For children, our philosophy is that skin that is well-taken care of skin from a young age is a foundation for a lifetime. In the current increasingly competitive skincare industry, retailers constantly seek new and innovative products, which will attract Consumers to purchase. Floor-space dedicated to low turnover products reduces the asset turnover of not just the retailer’s cosmetic market channel, but also the overall enterprise’s asset turnover results. Cosmetic products in the â€Å"A/B† market that generate high asset turnover typically generate high net revenues for the enterprise. MG Visions International (PTY) Limited will increase customer/ consumer traffic, will increase product turnover and will increase sales revenues for retailers who carry our product lines. The Brands The Companies develop and market the following brand lines: †¢ MG Labs (Skincare) †¢ MG Labs Fragrances and Colognes †¢ Maria Garcia (Skincare) †¢ Maria Garcia Fragrances and Colognes MG Labs targets the upper end of theShow MoreRelatedThe Pbs J Accounting Scandal2212 Words   |  9 Pagesthese incidents, the Sarbanes-Oxley Act (SOX) of 2002 was passed. Once the knowledge of these scandals was made public, a number of subsequent accounting scandals were discovered in public companies such as Tyco International, HealthSouth, and American Insurance Group. In addition, a then-employee-owned company, Post, Buckley, Schuh Jernigan, Inc. (dba PBSJ, now known as â€Å"Atkins North America, Inc.†), was also hit by a similar accounting scandal. Henceforth, a case study of PBSJ is presented whereRead MoreMetrobank Strama (Feu-Iabf)7898 Words   |  32 PagesI. Executive Summary METRO BANK The Metropolitan Bank and Trust Company, commonly known as Metrobank, is the largest bank in the Philippines in terms of assets and is also the largest Philippine bank in terms of overseas presence. It has a diverse offering of financial services, from regular banking to insurance. Considering the EFE, Metrobank’s current competitive position or business strength in the industry is above average. Overall, it has been coping up well with the factors whichRead MoreThesis About English Proficiency Among Bshrm Students10781 Words   |  44 PagesSTATEMENT OF THE PROBLEM This study aimed to determine the level of English Proficiency and Communication Skills among BSHRM CSTA Students School year 2011-2012. Specifically, this study sought to answer the following questions: 1. What is the profile of the respondent in terms of: 1.1. Sex 1.2. Parent’s Educational Attainment 1.3. Parent’s Occupation 1.4. Combined Family Monthly Income 1.5. Secondary school graduated from; and 1.6. Final grade in fourth year high school in English Read MoreGoal Movie Review10720 Words   |  43 Pages10, he had two things in his possession: his football and a tattered picture of the World Cup. Working menial jobs while growing up in Los Angeles, Santiago’s (Kuno Becker) passion was playing football. Convincing his father that he could be an international football star was another story: â€Å"There are two types of people in this world,† declared the elder Munez, â€Å"People in big houses, and people like us who cut their lawns and wash their cars.† But when Brit Glen Foy (Stephen Dillane), an amiable formerRead MoreRacism and Ethnic Discrimination44667 Words   |  179 Pages1 Lack of socio-demographic information 44 5.4.2 Social exclusion 45 5.4.3 Discrimination in health care 45 5.4.4 Discrimination in churches 46 5.4.5 Discrimination in education 47 5.4.6 Discrimination in processes promoted by international cooperation agencies and development aid 48 5.4.7 Discrimination through the media 48 2 of 104 Racism and Ethnic Discrimination in Nicaragua November 2006 5.4.8 The impact of racism on gender relations 5.4.9 Migration and racism Read MoreMarketing Channel44625 Words   |  179 Pagesproducers today sell their goods to ________. A) final users B) final users and marketing members C) intermediaries D) the government at various levels E) competitors Answer: C Diff: 2 Page Ref: 339 Skill: Concept Objective: 12-1 6) A company s channel decisions directly affect every ________. A) channel member B) marketing decision C) customer s choices D) employee in the channel E) competitor s actions Answer: B Diff: 2 Page Ref: 339 Skill: Concept Objective: 12-1 Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesx CONTENTS Values 144 The Importance of Values 144 †¢ Terminal versus Instrumental Values 144 †¢ Generational Values 145 Linking an Individual’s Personality and Values to the Workplace 148 Person–Job Fit 148 †¢ Person–Organization Fit 150 International Values 150 Summary and Implications for Managers 154 S A L Self-Assessment Library Am I a Narcissist? 132 Myth or Science? Personality Predicts the Performance of Entrepreneurs 142 glOBalization! The Right Personality for a Global WorkplaceRead Morepreschool Essay46149 Words   |  185 PagesLisa Catterall, Imagination Group Joyce Jordan, University of Miami Gwen Morgan-Beazell, Santa Ana College Linda Neelly, University of Connecticut Nancy Ng, Luna Kids Dance Physical Development David Gallahue, Indiana University Clersida Garcia, Northern Illinois University Patricia Kimbrell, San Diego State University Rebecca Lytle, California State University, Chico Robyn Wu, Samuel Merritt University Laura Vidal-Prudholme, Saddleback College Health Abbey Alkon, UniversityRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesachieving desired responses from other parties. Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing says ________. A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers B) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the companys products C) marketing is the process by