Strategic Management Unit 2 DB SA Fourth Week Essay

Strategic Management Unit 2 DB SA Fourth Week - Essay Example Brian Moore is an example of good strategic management that can be emulated by other industries. Although it was unethical for him to stretch the truth to get the job at Footlocker, his hard work was quite apparent. At Saucony, for instance, he resettled the strategy of performance running and classic business strategy (SGB, 2009). Even more encouraging was his belief in teamwork to accomplish organizational tasks successfully. To Moore, an individual is as good as individuals around him (SGB, 2009). Furthermore, he favors consistency and creativity for success. These are fundamental, sincere and valid beliefs that can see the management of different industries successful. Like Footlocker, Finish Line is a company dealing in shoes. The company considers shoes as very important assets in everyone’s that should be at the heart of every person. Shoes go with people to and from various places and are central to customization culture in America. Now, more than ever, consumers need custom-made shoes (Creamer, 2004). Besides, they want original and not counterfeit products which are of high quality. The company realized it was lagging behind and signed the Heavy, a co-opt New York Boutique Branding Agency in an attempt to see it improve to heights of success. This was a bold step on the part of Finish Line. Creamer, M., (2004). Footlocker Shoe Store-Sneaker Maker Takes to Tuners. Retrieved from AIU Online Library-EBSCO, Vol. 75, Issue 43, pg. (6). http://eds.a.ebscohost.com.proxy.cecybrary.com/ehost/detail?vid=6&sid=b59cb214-2192-4012-940441caac93a90f%40sessionmgr4001&hid=4205&bdata=JnNpdGU9Z Whvc3QtbGl2ZQ%3d%3d#db=buh&AN=14881951 SGB, (2009). Footlocker Shoe Store-Brian Moore. Retrieved from AIU Online Library-EBSCO, Vol. 42, Issue 4, pg. (40).